Choosing and Modifying Website Templates
A website template is an easiest way to create a website of your own without prior efforts. You just need to have a basic knowledge of the HTML/CSS and other graphic packages for website designing. There is large collection of the website templates on the web from where you can choose almost any kind of design and on any theme of your interest. There are number of websites which offer website templates for free and even on sales.
Importing Search Engine Friendly Website Designs
If you have your own website or planning to have one you must be familiar with the term ‘search engine friendliness’. With this post I will give a concise description of how a search engine friendly website design improves your online business and how can you get search engine friendly website designs.
Your website design initiative does not just stops when you complete your website and it gets uploaded on the server but it will work according to your expectations only when it will be well indexed on major search engines. Your website will be recognized by your potential customers when they recognize your online presence through searching on major search engines.
In order to create on search engine friendly website designs you should work on different areas like optimization of images or graphics, flash files used in the website etc. You should optimize the images or all other graphic files utilized in the website design. There are number of methods using which you can optimize your graphics. Try to use small graphics/images in your website it reduces the space and easily rendered by the browsers.
Search engines are not able to read JavaScript files, so you should make this confirm that all your decorative menus or elements that you have added in your website should be read by the search engines as well. Avoid dividing different elements of your website design into frames which adds extra scroll bars. Instead of using scroll bars you can simply extend the length of the web pages or try to add essential links only.
Use of flash is good to make your website design looks more attractive and appealing but you should optimized all your flash files before using them in the website designs, because the use of heavy flash highly slow down the rendering of the website especially for the slow speed connections. So fully optimize different elements of your website before putting it on work.
Techniques for the Website Optimizations
Generating a website design is very challenging job that necessitate perfection in different areas of web designing and correct mixture different design elements. Every website design needs to be fully optimized before placing it on web. Website optimizations are significant form number viewpoints like it helps in increasing search engine rankings and makes website easily accessible.
Website optimizations include number of elements of the website design to be considered, like the proper use of TITLE tags, Image ALT tags, images hyperlinks, body text, flash designs if used in any webpage. All these factors also help in intensifying search engine rankings and hence the visitors.
1. Use the <title> tags
Never underestimate any element of your website design. Web page titles performs considerable role in reaching at the exceptional search engine rankings and helps in tracing the website by the users. So use proper titles corresponding to your web pages.
2. Optimize Your Graphics
Optimize all the images used in the website design. Image optimization is the principal optimizations because graphics used in the website increases the overall size of the website that becomes the reason for slowing downloading of the web pages. In order to completely optimize images you should include related keywords inside the Alt tags, it helps in easy recognitions of the images like-
<IMG SRC=”” WIDTH=80 Flowers show ALT=Flowers Show>
3. Use of <META Tags>
Use Meta tags properly with the full descriptions of your website design. Meta tags are of two types:
<Meta Name=”description”> is used to describe the every web page in the website design.
<Meta Name=”keywords”> is used to describe the main keywords/phrases of the particular website.
4. Use of Hyperlinks
All the names given to the hyperlinks that are used in the navigational menus or any where in the website design should be based on the theme of the website. While constructing your hyperlinks, verify that the name of the web page (headings), graphic name and web page contents should surrounds the main keyword phrases of the website.
5. Optimizing the Content
Content is said to be the most dominating part of every website and it needs to be fully optimized. The content of the website should be based on the appropriate keywords that help in elevating search engines rankings and so the visitors towards website design.
6. Optimize the flash Files
Flash files also load up the website design and slow down the speed of downloading different web pages. In order to optimize flash you can decrease the number of frames used in the file. Avoid replicating the backgrounds in every frame. Construct the primary frame background without any moving items, and build another frame and place the moving objects with transparent backgrounds in that.
7. Code Optimizations
As we have gone through all the above steps for optimizing the different elements of the website. Now we need to optimize the codes of the website. When programmers create a code of the website design they may use unnecessary spaces, comments for the self understandings of the code at different times. The codes may contain unnecessary blank spaces or comments that are increasing the length of the code. In the code optimizations, we work on these issues to make the code more understandable and capture minimum spaces. You can use the online code optimizations tools, where you just need to submit the URL of your website and all optimizations will be done automatically.
Reasons behind Poor Performance of Your Website Design
If you are not receiving the visitors to you website even after producing an outstanding website design fully featured with the latest technologies, here you need to understand where you are lacking and how to overcome it.
You should consider the following issues that can be the reason of poor performance of your website design.
1. Slow Speeds of web page downloading
Slow downloading speed of a website design is actually considered as the biggest reason of the poor performances and lack of visitors. The website experts examine that every website have the time of less than 20 sec to take hold of a visitor’s concentrations, if your website takes more than 15 sec to fully load up the different elements of the website you will loss all the potential visitors. May be your website design is outstanding and attractive but what if the users are not able to see its beautifulness and leaves it without any considerations, so here you will loss all the charm of having a website. The main reasons of slow loading of the WebPages are the flash/animations, graphics used in the website design. The use of table layouts may add to slow downloading of a website.
2. Complicated navigational scheme
Make website design self understandable to the visitors; easy navigational schemes are important in this respect. Navigational scheme should be easily comprehensible to even those visitors who come to visit your website for the first time. If your website design requires sub menus to main menus and further submenus then you need a strong navigational format that can go well with the users needs.
3. Longs web pages
Create small web pages so that the visitors need not the scroll the page to read the further information’s. Small web pages attract the visitors towards the given content and graphics. If your web page contains the long contents and heavy materials you can divide it into different sections and place it inside the hyperlinks so that the visitors can open it if required.
4. Need of contact details
Every website design rather big or small should include a contact us page, where you should put the contact information’s of your company. If you are not interested to give the full contact details like addresses you should at least give your E-mail Id or contact number so that interested users can contact you.
5. Lack of website design optimizations
Lack of website optimizations also affects the overall performance of the website. Every website need to be fully optimized before putting it to work so to get the finest possible outcome from your website design.
Search Engine Friendly Website Design
We all are familiar with the meaning of listing a website on Google or on any other major search engine. Google’s search engine is one of the most famous and dominates in the web with millions of websites listed on a various themes. After uploading a website design your next target is to get it listed on the major search engines, so that visitors when search on the specific keywords can find your website somewhere on the list. Your website when listed on major search engines indicates a possibility to get more traffic to your website.
To structure a website design that go well with the Google and other major search engines you should consider the following points.
Website Design
• Work well for home page as it is like the entrance point of your marketing website. Try to cover up all the important aspects of your company and the main objectives of having website design. Home page should be well optimized for any kind of errors and it should be clean and consistent.
• Your webpage’s should not be too long; if any webpage is getting longer you must divide it into different parts or sections so that they can easily read by the reader. Long WebPages also leads to interruptions and makes the content uninspiring.
• When creating a website design never forgets to add contact us or about us web pages. Place desired information regarding your company in the about us page you can give a brief history of your company, products, services, company objectives or anything that you wish share you’re your visitors. Similarly contact us page should give contact information of your company.
• Every good website design includes a site map that lets the user point to the different locations easily. Search engines also use the site maps while indexing the websites.
• The content of the website place a considerable function in the overall rank of the website. Use the most appropriate keywords that match well with the theme of website.
• Place the important web pages on the top in navigational menu.
You can also analyze the websites that are already ranked well on the Google and other search engines to know the features they have used in their website design.
Preparing For a Website Design Project
Website design
Creating a website is not as expensive as you may think of. The cost of the website design may vary according to the features that you want to include in it and length of the web pages it may have. Before you decide on a particular service provider you should inquire and take complete details of them.
Gather a catalog of websites that attract to you because of good design, layouts, color scheme, and additional design resources. You can then show the URLs of these Websites to your designer, in this way they can evaluate what you want to have in your website design. Searching the web designing companies on the web also helps you in getting price quotes from them, which helps you in analyzing prices that different companies offer.
Start preparing the content of your website; organize the links of the navigational menu that will decide the number of web pages you have in your website. Capture the pictures of your company according to the subjects of your different web pages like the pictures of your products, staff member, working units etc. When deciding on a website design company you should consider their experience, portfolio, reliability, cost as per quality and timelines within which they will complete the given job.
Strategies of an Effective Corporate Website
Before planning to create a website design you should understand the fundamentals of internet marketing. How you can be successful on the internet and what efforts you need to put in that direction. Proper planning is important at this stage because having a website design is not enough until and unless you capture exact benefits out of this. Make your mind on the type of benefits you are looking from your website design.
When you plan to create a website for example for sales purposes you definitely look for the online clients who can purchase from you. It’s good indication if visitors are approaching your website, now you should focus to hold them to your site. Make good efforts to make your visitors doesn’t leave your website because of any issues related to websites design or concerning the poor performance of any of its part.
Here are some tools that help you in designing a website that meet up the client’s requirements fully.
- The home page of your website design should demonstrate the main products of your company with images; you can link this description with your sales webpage so that the visitor can easily point to the products/services after getting the brief information about your products/services.
- It’s good to write articles for your website that concentrate on your products and services that you offer. Submit these articles to the famous ‘article websites’ with reference to you and your website.
- To draw the visitor’s attention towards the product’s page you can create products section within the navigational menu of each page including a short description which further points to main web page of products.
- Write down tutorials targeting to your prospective clients. Don’t forget to give your product details at the end.
- An effective website design plays a principal role in the successfulness of your website. Plan every section of your website design competently because skipping of a single part may affect the overall design.
A proficient website design consists of the number of traits like it should be efficient, comes with easy navigations, load speedily, have good layouts, proper content, highly optimized for any kind of inaccuracy. Give your visitors what they are looking for from your website; provide good information with facts and illustrations.
Problems with Your Existing Designs & Interactive Website Designs
Are you not getting appropriate results from your web design initiative? There are many reasons for the web design failures. The problem may lie in the web design like the visitors are unable to reach at your site. To resolve this issue you positively need search engine expert who can lift up website’s search engine rankings. May be you are having good rankings on major search engines but your visitors leave your website because of poor designing techniques. Poor navigations, weak site layouts, dull & repetitive information, heaviness of the design elements, slow loading are major reasons of visitors to leaving your website.
Competition is tough if you want to recognize your company among the millions of other websites, which are providing the similar information, designs, products and services. You need to completely analyze websites of your competitors and find out the unique factors that make them successful on web, compare your current website with the others to find where you are lacking.
If you are revamping your current design then use the up-to-date technologies and make your website user interactive. Interactive websites prompt the visitors to fully participate in the web design while accessing its different pages. Interactive web design doesn’t mean you should change every thing in your website rather you can simply renovate few elements of your design. If you are revamping existing design then it’s good to make a single change and wait for the customer’s reaction on that change.
Website Design
Consider every small to very small factor of your design like changing the formats of your current web design may leads to better results. It’s good to change current design slowly rather then completely changing the whole design at once. You can easily keep the track of client’s reaction on the specific changes that are accepted and rejected by them. It is not good decision to completely change the current design as in this way you need to establish your online presence from the start.
A Little about Graphic File Formats
Website Design
You have used different file formats to save and store your graphics files. In general you may have used number of file formats like gif, jpeg, jpg, png etc. They may seem to be similar to one another but are slightly different in features. Even though we use the number of file formats but our web browser support some standard formats. Every graphic file format has their own features like compression, interlacing, precision etc.
Check out some of the widely used formats:
GIF Formats
GIF which stands for the standard graphic format is the most widely used format in the web pages. GIF files manipulate compression algorithms to retain file sizes small for quick loading of the images. Graphic file formats are restricted to 256 colors; almost all browsers support the Gif formats. GIF formats display the images in the excellent quality.
JPEG Formats
JPEG file formats maintain true colors because of this property it is ideal for the photographers to save the images with the exact natural colors. The images saved in this file format load up very quickly. Jpeg file formats are known for quality images and forms 24-bit color scheme.
PNG Formats
Png is another file format well accepted as a standard format it also supports 24 bit color and other common features. Png format is still not that much popular like other gif and jpeg formats, although it has the complete features of those other file formats.
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Designing a Website for Online Marketing
There are number of things that you should know when going to generate a website for your online business. While creating the sales website on the web you should think about the following issues.
Website Design
If you want to show the professionalism chooses an expert web designer who has a working experience of number of professional websites. If you have a good knowledge of the web designing you can select free web templates and can modify it completely by changing the headers designs, colors, font styles background designs etc. You can also make use of a website builder to develop web pages. Another option is to buy a web template available on the number of websites online. You need to just implement it in according to your business needs.
No matter which mode you have selected for your website designing, you must think about the following issues.
· Your web design should have the appropriate room for on-site marketing’s.
· Create the user interactive web designs.
· Use the appropriate content management system in your web designs.
· Use the best suitable videos and graphics according to theme of your website.
· Your design should be balanced concerning the appropriate mixture of flash, graphics, videos etc.
· Post the articles or blogs on the current information/report to keep your website fresh and original.
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